‘Sam is a great thought partner on my brand – very insightful, clear thinking and not afraid to raise the tough questions. She carefully listens to and considers all points of view, but never loses sight of the right thing for the brand. One of the most unique things about Sam is how much she cares about the brands she works on. I genuinely feel that she is invested in creating a brighter future for my brand.‘
Global Consumer Planning Director
‘One of the few planners who is at home in the strategic as well as the creative world, throughout the years Sam has constantly surprised and challenged me with her thinking but most importantly has driven it through the business to deliver winning results.’
Chief Marketing Officer.
‘From the outset, Sam impressed me with her strength of making the complex simple. Sam waded through years of data to arrive at big, simple, actionable recommendations and strategic thought. Her curiosity seeks to find truth in what motivates consumers and her experience gives her sound judgement of creative that is meaningful to people. I believe that Sam has led a breakthrough on my brand that has not before been achieved. In case I’m not being clear: I’m a fan!‘
Global Marketing Manager